PMA
has a proven and successful track record helping clients
design and launch new products. Our approach to prospect
targeting is empirical - our recommendations are based
on actual data, not subjective or wishful forecasts.
PMA's innovative methodology derives from our ability
to integrate a variety of key, multi-period data sources
(e.g. credit bureau data) for individual prospects and
evaluate the data within a rigorous profit-based framework.
By integrating and analyzing comprehensive prospect
data, we assist our clients to define potential target
groups, and more importantly, estimate how these groups
will perform over time. As a result, new products are
launched with greater predictability, higher profits,
and less risk.
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